Is it teenagers that your target audience is mostly composed of or is it adults? Are you a B2C business or B2B business?Īnswer all these questions to frame an Instagram bio that will appeal to your target audience. Keep Your Target Audience In MindĪnother one of the important Instagram bio tips that you need to follow is to always keep your target audience in mind. Staying true to its brand voice, it reflects an adventurous vibe which is characteristic of NatGeo in general.
Take the example of NatGeoTravel’s Instagram bio. What are the values that your brand aligns with? What is the emotion or sentiment that your words create? To put it simply, it is the tone of voice of your brand. One of the most relevant Instagram bio tips is to create a description that aligns with your brand voice. Let Your Brand Voice Dictate Your Language When someone opens your Instagram page, the description of your brand will be enough to give them an idea about what your brand is into. By doing this you are offering a streamlined experience to your target audience. You can create a description by answering the following questions about your brand:Īnswer these questions and half your job will be done for you. One of the most important Instagram bio-tips is to ensure that you offer a basic idea about your brand. You need to provide basic information about your brand. The more the clarity, the better Instagram experience you will offer to your target audience. Whether you are a restaurant or a publishing company, a fashion blogger or a freelance graphic artist, you should put it out there for your audience. When you are creating an Instagram profile for your brand, you need the appropriate category in which your business specialises. Irrespective of your business goal, the idea is to first ensure maximum discoverability for your brand on Instagram. When users search for an Instagram profile, they key in the name and not the username in the search field.ĭo make sure to use a name for your profile that people can easily remember. Do not make the mistake of confusing this with your Úsername’. Writing Your Instagram Bio- Tips You Need To Follow Right Now 1. Here are a few Instagram bio tips that you need to follow in order to leverage this space to the fullest. Once you have added your profile photo, you can focus on writing a bio for your Instagram profile. It could be your brand logo or a picture that will help in brand recall.
You also need to add a relevant profile photo, that goes with your brand.
This space allows you to use up as many as 150 characters for creating an Instagram bio for your brand. Firstly, you need to understand that the Instagram bio has a specific character limit. When you are writing an Instagram bio for your brand, you need to keep certain facts in mind. As such, you need to leverage this space to bring out the best of your brand. The first thing that a user can see on visiting your Instagram profile is your Instagram bio. A very important part of your Instagram profile is your Instagram bio. Your Instagram profile is representative of your brand on the platform. There is infinite scope to creatively build a presence that leaves a striking impression on the minds of your target audience. After all, the time and efforts you put into building your brand presence on Instagram should at least leave an impact on your audience. The platform comes with numerous features, tools, and formats.
Instagram is undoubtedly one of the best social media platforms to showcase your brand.
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